I’ve never heard of Andy Lark before, but his debut into my stream of consciousness couldn’t have been a bigger blunder.
I was reading an article on AppleInsider about Dell and HP execs trash talking Apple and iPad because I usually get a bit of amusement from their subjective ramblings (and HP certainly hit the status quo), but Andy Lark of Dell was another beast altogether. To quote the article:
“Apple is great if you’ve got a lot of money and live on an island. It’s not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex,” Lark added.
According to Lark, the high cost of additional accessories for the iPad makes the tablet inaccessible. “An iPad with a keyboard, a mouse and a case [means] you’ll be at $1500 or $1600; that’s double of what you’re paying,” he said. “That’s not feasible.”
Speaking of having a lot of money and living on an island, Andy must fit that description if he blows upwards of $1000 on only a keyboard, mouse, and tablet case. Is his case diamond-encrusted or something?
And what’s this about buying a mouse for a multi-touch device? iOS is built entirely around touch technology; it wasn’t designed for point-and-click like a PC operating system. Why the hell would you use a mouse on your iPad? I can understand keyboards if you want to sit down and type out a long document on your iPad when you’re not on the go, but really Dell? Mice? How out of touch (haha get it?) with tablet computing are you?
So, we can dismiss the price of a mouse as the conjurations of an idiot. That leaves a supposed $1000 price take for a keyboard and mouse. Let’s see…
An iPad keyboard dock is $69.00 USD. An Apple wireless keyboard is also $69.00 USD. A polyurethane iPad smart cover is $39.00 USD. A leather iPad smart cover is $69.00 USD. This means you’ll be paying at most ~$140 for the iPad accessories that were listed. Sounds like Andy needs to go back and re-take grade school math, because I’ll bet the kitchen sink that “1000 = 140” is a false equation.
Maybe I should give him some slack. After all, Andy might have been referring to the most expensive iPad model (listed at $829), rather than the entry $500. Oh wait, “700 = 140” isn’t right either.
I understand the necessity for PR folks to demonstrate why consumers should go to them instead of their competitor, but going after iPad’s price tag is stupid when your company isn’t able to compete and it’s especially stupid to completely botch the data/use case when you do.
(Source: appleinsider.com)
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